HOWDY.
I’m Liam, an award-winning copywriter with over 5 years of experience writing for brands like Cadbury, AAMI, Coca Cola, and KFC. Along the way, I've been lucky enough to work with some amazing people. Won a D&AD New Blood Pencil in my second year. Got mentored by Ad Age’s Creative Director of the Year, Bianca Guimaraes. And just last year, was selected as one of 30 creatives globally for the Cannes Lions Creative Academy.
Just as I push creative boundaries at work, I channel the same passion for discovery into my personal life. I’ve discovered the difference between a Comté and a Roquefort living in France’s Champagne region, as well as the true value of a shower while living in Berlin. And when I wasn’t obnoxiously swirling wines or surrounded by sweaty strangers in a concrete basement, I was on the move - motorbiking through South-East Asia, driving 4WDs across Bolivia’s salt flats, scaling volcanoes in Guatemala, and running a marathon through Times Square.
I figured, if you want to write for a living, you best have something to write about.
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Things that made mum proud
2023 Cannes Lions ‘The Brief’ - 3rd Place
2023 Cannes Lions Creative Academy
2022 Australian Effie Awards Bronze - (AAMI Bargain Regret)
2022 London International Awards Creative Liaisons mentee
2021 Campaign Brief - Ogilvy Australia Strengthens Creative Offering
2020 AWARD School - Three ideas on ‘The Wall’
Graduated with distinction from RMIT University
Things that didn’t make mum proud
Bleached hair.
My first tattoo.
The giant ‘Such is Life’ bumper sticker on my first car.
My eighth tattoo.