Break The Pattern

Calling out unsustainable brands that profit off indigenous designs

Fashion brands have been appropriating indigenous patterns for years, yet the communities from which they originate see none of the profits. All they see are the devastating effects the textile industry has on their land -1.2 billion tonnes of carbon emissions released, 92 million tonnes of textiles dumped into landfill, and 79 billion cubic metres of water sucked up from essential river systems. Every. Single. Year. So we decided to break the pattern.