What The Fanta?

The NPD that had everyone saying WTF

In the wake of declining sales, we launched a mystery new flavour into the Australian and Thai markets out the blue, sending Fanta fanatics into a frenzy to find out what the fuck was going on down at Fanta HQ. This campaign ran across social and OOH. And yes, I fought tooth and nail to keep ‘umami activated’ in the edit.