Solid Ground

Taking a stand against the legal quagmire

Chances are you’ve felt it before. It’s unpleasant. It transcends languages and cultures. And it can be best described as that feeling you get when facing a tidal wave of uncertainty. It’s that sinking feeling. And it’s a feeling that kept coming to the surface when we sat down with and listened to a group of personal injury victims. Through an integrated campaign across TV, digital and social, we turned this feeling to flesh.

Creatives:

Liam Ratliff & Britt Manning

Production: Airbag

Director: David Rittey

Photographer: Tom Franks